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Internal Linking

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Summary

Internal links are hyperlinks that point to pages on the same domain, and are important for SEO. Best practices include using keyword-rich anchor text, linking to important pages and avoiding the same anchor text for two different pages. Auditing internal links with the Google Search Console, putting links high up on pages, using dofollow links, and using internal links to help with indexing can also be beneficial. Internal links help create a site structure that is easy for both Google and users to navigate, and should be added to old pages. However, going overboard on links can be detrimental, and the mobile version of the website should be checked to make sure it has all the key internal links.

Q&As

What are internal links?
Internal links are hyperlinks that point to pages on the same domain.

What is the importance of using keyword-rich anchor text for internal links?
Using keyword-rich anchor text for internal links helps users and Google understand the page that is being linked to.

How can internal links improve SEO?
Internal links can send page authority (also known as PageRank) to important pages, helping them rank better in Google.

How can Google Search Console help with internal linking?
The Google Search Console has a feature called "links" which can be used to see how internal links are set up.

What are the best practices for using internal links?
Best practices for using internal links include using keyword-rich anchor text, linking to important pages, avoiding the same anchor text for two different pages, putting links high up on the page, using dofollow links, helping with indexing, linking strategically from the homepage, avoiding automation, helping with site architecture, adding internal links to old pages, and not going overboard.

AI Comments

👍 This article provides a wealth of useful information for SEOs looking to improve their internal linking strategies.

👎 This article is overly long and could benefit from being more concise.

AI Discussion

Me: It's about internal linking and how it's important for SEO. It goes over best practices, how to audit internal links, how to link strategically from your homepage, and other important information about internal linking.

Friend: Interesting. What are some of the implications of this article?

Me: One implication is that having a strong internal linking structure is important for SEO. It helps Google understand the pages on your domain and can help pages rank better. Additionally, using keyword-rich anchor text when creating internal links is helpful, but using the same anchor text for multiple pages can be confusing for Google. And finally, it's important to check both the desktop and mobile versions of your website to make sure they have the same internal link structure.

Action items

Audit your website's internal links using the Google Search Console.
Strategically link to important pages from your homepage and other high-authority pages.
Use keyword-rich anchor text when creating internal links.

Technical terms

Internal Linking: Hyperlinks that point to pages on the same domain.
External Links: Hyperlinks that link out to pages on other domains.
Page Authority (PageRank): A measure of the importance of a page, based on the number and quality of links pointing to it.
Anchor Text: The clickable text of a hyperlink.
Exact Match Anchor Text: Anchor text that exactly matches the keyword phrase that you’re targeting.
Backlinks: Links from other websites to your website.
Semrush: A link building tool.
Google RankBrain: Google’s machine learning algorithm.
Crawl Budget: The number of pages that Google will crawl on your website.
Orphan Pages: Pages that are buried deep in your site’s architecture and are not linked to from other pages.
Dofollow Links: Links that pass PageRank to the page they link to.
Nofollow Links: Links that do not pass PageRank to the page they link to.
Bounce Rate: The percentage of visitors who leave your website after viewing only one page.
Dwell Time: The amount of time a user spends on a page before returning to the search results.
Sitemap: A file that lists all of the pages on your website.