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SEO Buyers Guide

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Summary

This article discusses the negative impacts of SEO errors and the cost of such mistakes. It provides three scenarios, including crawl and indexation issues, manual penalties, and broken website/404 errors. It then explains the top six reasons for needing SEO services, including not ranking in SERPs, not making any conversions, the competitor doing better, not getting any organic traffic, not being found locally, and no brand awareness. It explains the solutions to each of these problems, as well as the services needed to address them.

Q&As

What are the risks of making SEO errors?
The risks of making SEO errors can include months or years of hard work being undone within seconds, manual penalties, broken websites or 404 errors, and a drop in SERPs ranking position.

What are some common SEO mistakes businesses make?
Common SEO mistakes businesses make can include keyword stuffing, cloaked images, unnatural links to the site, thin content with little or no value, and not being optimised for mobile or off-page SEO.

How can an SEO audit help a business?
An SEO audit can help a business by uncovering any errors that are harming their current ranking position, allowing them to fix these problems. It can also help them to develop a bespoke SEO strategy and optimise their content.

What strategies can be used to outrank competitors in the SERPs?
Strategies that can be used to outrank competitors in the SERPs include carrying out a competitor analysis, technical SEO audit, and investing in link building.

What tactics can be used to increase brand awareness?
Tactics that can be used to increase brand awareness include focusing on search engine marketing and content creation, posting high-quality content, writing guest posts and building up links, creating consistent content for the website, and advertising content on social media channels.

AI Comments

👍 This SEO Buyers Guide article provides an in-depth yet easy to understand explanation of the risks and consequences of various SEO mistakes.

👎 This SEO Buyers Guide article is quite long and overwhelming for readers who may be new to SEO.

AI Discussion

Me: It's about the implications of SEO mistakes and how they can have a detrimental effect on businesses. It talks about crawl and indexation issues, manual penalties, broken websites, 404 errors, and more.

Friend: Wow, that sounds really serious. What implications does it have for businesses?

Me: Well, it can have a huge impact, such as a drop in traffic and ranking, a lack of trust from customers, and a decrease in conversions. It can also lead to competitors overtaking them in terms of visibility and brand awareness. It's important to be aware of these implications and take action to fix any SEO mistakes quickly to minimise the damage.

Action items

Research the impact of SEO errors on businesses.
Investigate the different black hat SEO techniques and how to avoid them.
Explore the different services offered by Intelligence Hub to help with SEO, such as technical SEO auditing, link building, and content marketing.

Technical terms

Crawl and Indexation: The process by which search engines like Google send bots to follow links and index web pages based on meta tags.
NoFollow Tag: A tag that tells search engine bots not to follow a link.
NoIndex Meta Tag: A tag that tells search engines not to index a page.
SERPs: Search Engine Results Pages.
Keyword Stuffing: The practice of overusing keywords in content in order to manipulate search engine rankings.
Cloaked Images: Images that are hidden from search engine bots.
Unnatural Links: Links that are created for the purpose of manipulating search engine rankings.
Bounce Rate: The percentage of visitors who leave a website after viewing only one page.
Internal Broken Links: Links on a website that lead to a page that does not exist.
Black Hat SEO: Techniques used to manipulate search engine rankings that go against search engine guidelines.
SERP Ranking Position: The position of a website in the search engine results pages.
Domain Authority: A metric used to measure the authority of a website.
GMB: Google My Business.
PPC: Pay-Per-Click.