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Technical SEO report reveals what matters in 2023

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Summary

The State of Technical SEO Report 2023 is out from digital marketing agency Aira and the Women in Tech SEO community. It found that resources are the biggest risk for SEO success, and that Google Search Console is the most popular tool for technical SEOs. It also found that WordPress was the most preferred platform for technical SEOs, and that data analysis, understanding HTML/CSS, and content strategy were the top three skills for technical SEOs. The report also found that SEO is still in a relatively positive place and demand for SEO remains in a good place.

Q&As

What are the primary resources needed for successful Technical SEO in 2023?
The primary resources needed for successful Technical SEO in 2023 are organizational resources and prioritization of tasks.

What tools and technologies are Technical SEOs most likely to use?
The tools and technologies most likely to be used by Technical SEOs are Google Search Console, Screaming Frog SEO Spider, Semrush, WordPress, and Wix.

How long does it typically take for Technical SEO changes to be implemented?
It typically takes anywhere from one month to 24+ months for Technical SEO changes to be implemented.

What are the top three skills a Technical SEO should have?
The top three skills a Technical SEO should have are data analysis, reading and understanding HTML/CSS, and content strategy.

How does the report indicate the outlook for SEO in 2023?
The report indicates that the outlook for SEO in 2023 is relatively positive and demand for SEO remains in a good place.

AI Comments

👍 This report provides a great summary of the current state of Technical SEO and what it takes to be successful in 2023! It's great to see resources, tools, technology, and skills being highlighted.

👎 It's concerning to see that a lack of resources and long wait times for technical SEO changes are still issues in the industry. Hopefully, organizations can prioritize SEO changes in the future.

AI Discussion

Me: It's about the state of technical SEO in 2023. It looks at what resources, tools, and skills will matter, as well as the time it takes to implement changes. It also looks at the role of marketing in technical SEO.

Friend: That's interesting. It sounds like technical SEO is still an important part of SEO, and that organizations should prioritize resources to ensure successful implementation. It also sounds like data analysis, HTML/CSS, and content strategy are all important skills that technical SEOs should have. What do you think the implications are?

Me: Well, it's clear that technical SEO is still an important part of SEO, and that organizations should prioritize resources to ensure successful implementation. In addition, it's important to have the right skills and tools in order to be successful with technical SEO. Lastly, it's important to remember that marketing plays an important role in technical SEO.

Action items

Research and familiarize yourself with the tools and technologies mentioned in the article, such as Google Search Console, Screaming Frog SEO Spider, and Semrush.
Develop your skills in data analysis, reading and understanding HTML/CSS, and content strategy.
Follow the advice in the article and prioritize tasks to make the most of limited resources.

Technical terms

Technical SEO: Technical SEO is the practice of optimizing a website’s technical aspects to improve its visibility and ranking in search engine results pages (SERPs). It includes optimizing the website’s code, structure, and content to ensure that search engine crawlers can easily access and index the website’s content.
Google Search Console: Google Search Console is a free web service offered by Google that helps website owners monitor and maintain their website’s presence in Google Search results. It provides detailed reports about the website’s performance in search results, including the number of impressions, clicks, and average position for each keyword.
Screaming Frog SEO Spider: Screaming Frog SEO Spider is a web crawler used to audit websites for technical SEO issues. It can crawl websites of any size and generate reports on a range of SEO issues, including broken links, duplicate content, and redirects.
Semrush: Semrush is a digital marketing toolkit that provides insights into website performance, keyword research, and competitor analysis. It can be used to identify SEO opportunities and track website rankings.
WordPress: WordPress is a content management system (CMS) used to create and manage websites. It is open-source software that can be used to create any type of website, from a simple blog to a complex ecommerce store.
Wix: Wix is a website builder that allows users to create and customize websites without any coding knowledge. It is a popular choice for small businesses and entrepreneurs who want to create a professional-looking website quickly and easily.
Data Analysis: Data analysis is the process of collecting, organizing, and analyzing data to draw meaningful insights and conclusions. It is used to identify patterns and trends in data sets and to make predictions about future outcomes.
HTML/CSS: HTML (HyperText Markup Language) and CSS (Cascading Style Sheets) are two of the most commonly used programming languages for creating websites. HTML is used to structure the content of a website, while CSS is used to style and format the content.
Content Strategy: Content strategy is the process of planning, creating, and managing content to achieve specific business goals. It involves researching, analyzing, and understanding the target audience in order to create content that is relevant and engaging.