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Amazon Advertising talent is being poached for C-suite roles at other firms. Meet 9 former execs who jumped to companies like LoopMe and Walmart.

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Summary

A number of Amazon Advertising executives have been poached for C-suite roles at companies like Walmart, LoopMe, and Netflix. These executives bring their experience at Amazon Advertising, where they built a $38 billion business, to their new roles. Nine former Amazon ad employees, now C-level execs, are identified in the article, including Seth Dallaire, chief revenue officer at Walmart, and Lisa Coffey, chief revenue officer at LoopMe. Amazon's leadership principles and flat organizational structure have been credited with preparing these former employees for C-suite roles. Amazon's document-writing process and culture of ownership have also been praised by the former employees.

Q&As

What is the importance of Amazon Advertising's $38 billion ad business in the digital advertising industry?
Amazon Advertising's $38 billion ad business is the third largest digital advertising player behind Google and Meta.

How do former Amazon Advertising executives bring unique skills to their new roles?
Former Amazon Advertising executives bring deep experience at Amazon Advertising building businesses from scratch to their new roles, relationships with advertisers, retail expertise, and operational experience in standing up an ad business from scratch.

What is the impact of Amazon's culture and leadership principles on the success of its ad execs?
Amazon's culture and leadership principles give employees ownership and control over a line of business within the company, which enables them to take command of their section of Amazon's ad business. It also teaches them to communicate clearly using corroborated resources and data, and to prioritize people and companies to meet with.

What challenges do Amazon Advertising execs face when recruiting advertisers?
Amazon Advertising execs face the challenge of convincing advertisers to spend on new ad formats like streaming TV and adtech tools, and to first test ads before investing heavily.

What are the notable former Amazon Advertising execs who have moved into C-suite roles?
The notable former Amazon Advertising execs who have moved into C-suite roles are Lindell Bennett, chief revenue officer, Cooler Screens; Lisa Coffey, chief revenue officer, LoopMe; Bob Coon, chief revenue officer, Samba TV; Seth Dallaire, chief revenue officer, Walmart; Andy Friedland, chief revenue officer, Swiftly; Lori Goode, chief marketing officer, Index Exchange; Jeremi Gorman, president of worldwide advertising, Netflix; Mark Mannino, chief operating officer, Ascential Digital Commerce; and Lisa Utzschneider, CEO, Integral Ad Science.

AI Comments

👍 This article provides a great insight into the success stories of nine former Amazon executives who have moved on to C-suite roles at other firms. It is inspiring to read about how Amazon's leadership principles have helped these execs prepare for their new roles.

👎 This article fails to address the ethical implications of Amazon's poaching of executive talent from other companies. It also does not explore any potential negative consequences of the executive's transition to other companies.

AI Discussion

Me: It talks about how Amazon Advertising talent is being poached for C-suite roles at other companies, like LoopMe and Walmart. It goes on to list and discuss 9 former Amazon execs who have taken top tier jobs at other companies.

Friend: That's interesting. What implications does it have?

Me: The article highlighted the rare skillset that Amazon Advertising has cultivated in its staff, which is why they are being poached for C-suite roles at other companies. It also outlined some of the key skills that Amazon ad execs have, such as relationships with advertisers, retail expertise, and operational experience in standing up an ad business from scratch. This shows the importance of having a strong team of experienced ad executives in order to build a successful business. Additionally, the article discussed how Amazon's leadership principles have helped former Amazonians in their new roles, such as giving them ownership and control over a line of business within the company and teaching them to communicate clearly using corroborated resources and data. This shows the value of having a strong organizational structure and culture in order to drive success.

Action items

Research other companies that have hired former Amazon Advertising executives and explore what roles they have taken on.
Learn more about Amazon's leadership principles and how they have been implemented in other companies.
Take the time to read documents thoroughly and practice writing documents to communicate ideas clearly.

Technical terms

E-commerce Advertising: Advertising that is conducted online, typically through websites or social media platforms.
C-Suite: A term used to refer to the most senior executives in an organization, typically the Chief Executive Officer (CEO), Chief Financial Officer (CFO), Chief Operating Officer (COO), and Chief Technology Officer (CTO).
Adtech: Short for “advertising technology,” adtech is a term used to describe the technology used to facilitate digital advertising.
Meta: A digital advertising company that specializes in programmatic advertising.
Programmatic Advertising: A type of digital advertising that uses automated technology to purchase and place ads.
Samba TV: A TV adtech company that provides data-driven insights to help advertisers target their ads.
Cooler Screens: A company that provides in-store digital advertising screens.
Swiftly: A company that sells technology to help retailers manage sales and loyalty programs.
Index Exchange: An adtech company that provides technology to help advertisers buy and sell digital ads.
Netflix: A streaming service that offers both subscription and ad-supported tiers.
Yieldbot: An adtech company that provides technology to help advertisers buy and sell digital ads.
Integral Ad Science: An adtech company that provides technology to help advertisers measure the effectiveness of their digital ads.