How To Improve Keyword Rankings
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Intelligence Hub
SEO Solutions
Reading Time: 9 minutes
Chapters
SEO Solutions
1.
Drop in Keyword Rankings and How to Fix It
2.
How to Increase Your Website Traffic
3.
4.
Lead Generation Strategies
5.
How To Increase Conversion Rates
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There’s no denying the internet has become a massive part of everyday life for many all over the globe. Need to find a local restaurant these days? Simply whip out your phone, do a Google search and discover all the restaurants near you with opening hours and star ratings. Need to compare the price of a pair of shoes? Google will be there, ready to save you time and money. Maybe you need to do some research. There’s no need to spend hours hunting for a book in the library anymore; Google is there to help too.
Its convenience benefits the modern-day person by supplying them with the businesses and websites that are most relevant. However, search engines like Google are helping businesses like yours just as much as they are their search users. They are connecting a company with a new customer.
How do they do this? The short answer is with keywords.
If you have read our Knowledge Hub or explored our Managed SEO process, you will know that keywords play a vital role in SEO. However, as positive as keywords are, used incorrectly, they can be harmful to your website. Therefore, reading this latest SEO solutions guide is essential to ensure that keywords remain a help rather than a hindrance.
This guide will start with the basics to ensure that you have extensive knowledge on the subject before letting you discover how search engines use keywords, why they are vital, and, most importantly, how to improve Google search rankings for your specific keywords. If you have been looking to improve Google rankings for your industry’s keywords, you are in the right place.
What Are Keywords?
Keywords are words or phrases that hold great significance. You may also hear them being referred to as search queries or SEO keywords within SEO. A keyword can be just one word or several that make up a long phrase. When it is the latter, it is called a long-tail keyword.
As an example, a keyword could be “teapot.” The phrase “where to buy a teapot” is also a keyword.
Why Are They Important To Google And Other Search Engines?
When someone searches for something online, for instance, a teapot, they will enter keywords like the above examples. They expect relevant teapot results to show up, and the more specific they go with their search query, the more they expect this to be the case.
Take a look at this example. Here are the top search results for the phrase “where to buy a teapot.”
As you would expect, the top results are retailers selling teapots. They wouldn’t expect websites with a blog on how to use a teapot correctly, even though it is in the relevant industry. Search engines will determine what a website is about and whether it is relevant to the user by looking for keywords that match the search query. Google will then rank your website on the SERPs, displaying the top websites on the first page – this is where you want to be. These websites will be doing more than just having the relevant keyword on their website, though. They will be running SEO campaigns and working with SEO Experts to ensure they maintain their position. Getting to this position will take a lot of hard work and time, but keywords and how you use them are the foundation.
How To Rank On Google
Of course, Google isn’t the only search engine available, but it is the most popular among people. There aren’t many brands out there that don’t want to rank on Google. Therefore, this article will focus on how to rank in Google for your keywords and how to boost websites on Google .
To rank on Google, you need to consider your keywords, which, given the nature of this article, makes sense.
Finding Keywords
Knowing what you want to rank for is essential, but you must target appropriate and relevant keywords that your customers are searching for.
If you are carrying out this yourself, you will need to use a keyword research tool. This identifies just what is relevant and worthy of targeting. You will need to look at the following:
Volume – How many times does your target audience search this keyword?
Competition – How many competitors are already ranking for this, and will it be difficult to compete against them? Checking your competition is vital throughout the entire process of trying to improve website rankings .
Your Domain Authority (DA) – Consider your DA. Do you have a good enough DA score that your chosen keywords will do well?
Relevance – How relevant is it to your own brand and website? Don’t rank for the keyword “hairdressers” if you are a company selling forklifts.
Now, look at the intent. You have 4 types of keyword intent. This includes informational, commercial, transactional, and navigational. Knowing the intent of a keyword is vital and will help you narrow down your options and ensure that you rank for the keyword. Google will establish the intent behind the user’s query and return results that match that, so you can’t skip this step.
Deciding On Keywords
When deciding on keywords, don’t just stick to one. Target many at once. You can use the initial keyword you’ve found and grow it into 1000s of long-tail keywords. If you choose a strong seed keyword, this can work in your favour.
How Does Google Rank Search Results
Google will sort through billions of web pages to ensure it finds the most relevant and high-quality results for the user in a matter of seconds. They want to keep their users happy and using their service by supplying them with the answer to their query on that first page, ideally. Therefore, the websites here usually get the most traffic. To be here, though, there are specific factors and signals that Google looks out for:
Keywords relevance
Usability of your page
Expertise
Location
Settings
Freshness of content
When it comes to how Google will return its website ranking list for search queries, Google will look at the meaning, relevance, quality, usability, and context as key factors for any search term.
It is important to remember that Google doesn’t expect you to have exact matches to the search queries to rank all the time. For example, Google could still display your web page if they understand that the words and intent are related, such as using a different synonym within a long phrase like “adjust” instead of “change.”
Some keywords and intent will highlight to Google’s system that the user is expecting more images or if they are searching for trending keywords that they want more current information. Therefore, what shows up would be the websites with the most up-to-date content.
If your web page hits the relevancy signal (e.g., contains the keywords as the search query), is considered high-quality, meets their EAT requirements, and has a mobile-friendly website, then your Google rank page is more likely.
How To Boost Your Google SEO Ranking
Now that you know how to get a site ranking Google position for keywords, now is the time to learn how to improve Google search rankings . Whether you want to improve a keyword rank from page 3 to 2 or move from position 4 to position 1, the best thing you can do is get in touch with experts. Check out our Enterprise SEO Services – we have extensive knowledge that will help you improve search engine rankings.
Step 1: Check Your Ranking
If you have been questioning, “ where does my website rank on Google , and how do I find this out?” but are concerned that it will involve lots of scrolling and careful searching, the good news is you don’t have to. Thanks to free tools, website owners can easily check the ranking of a website for a specific keyword. Enter your keyword and your website and check your ranking .
If you use our SEO Auditing Services , we can not only determine your position but also suggest relevant updates to boost your rankings. Whenever a client comes to us asking, “ where does my site rank ” many are left disappointed, so being able to offer solutions and carry these out and change that disappointment to joy is something we love.
The website ranking Google gives you for just the inclusion of the relevant terms may not be what you were hoping for. Instead, you want to put your brand in front of search users, which means you need to be aiming for page 1.
Step 2: Create Dazzling Content Around Your Keywords
Once you have your keywords ready to go, creating content around these is essential. You don’t have to worry about being able to create this yourself, though, as we have a team of incredible content writers at your disposal if you select our Content Writing and Blog Writing Services .
For a higher search engine ranking , you will need to research your keywords to ensure that you have the right intent on them. As you create the content, you must ensure it fits the user’s requirements. Content needs to be readable and flow well, and you must endeavour to include resource links from reputable sites to boost credibility.
Don’t just stick to one type of content if you can, but if there is a preferred type of content, make sure to use it most frequently. You can include videos and images (in fact, this is highly encouraged if you want to improve SEO on Google SERPs). These images should contain ALT text.
Other high-quality content on the top Google ranking positions will also:
Have a solid structure to their piece with an introduction that draws in readers or viewers.
Have a catchy title
Vary content patterns (a bullet point list helps break up chunks of text)
Include internal and external links
Be updated regularly
Remember, the longer you can keep your user on your web page, the more advantageous. Google will favour you more than your competitors, so doing all this will help ensure this happens. If you engage in our CRO Services , you can be certain that your efforts are paying off and visitors are clicking on your site and engaging with it.
Step 3: Time To Optimise
With content created, you will need to work on your on-page SEO to improve search engine ranking . A top website ranking on Google will not have skipped this step. You need to optimise your title tags, meta descriptions, and header tags. In addition, to ensure that you increase search engine ranking positions for your keywords, you need to be taking it to the next level by:
Creating a sitemap
Improving site structure
Adding security to your website (e.g., HTTPS)
Improving your page speed
Gaining backlinks
Step 4: Link Building
To increase Google ranking s, you need to think beyond your actual website and think about the backlinks. In fact, within any how to improve Google ranking guide, you will see that link building plays a vital role. As a Link Building Agency , we know a thing or two about how to do this successfully. Our Blogger Outreach Service can do all the hard work for you, allowing you to reap the rewards.
How does this help improve my Google ranking , you ask? First, it benefits you by boosting brand visibility and DA, as well as increasing your referral traffic and the credibility of your website, all of which improve your search engine ranking.
If you are looking at how to improve Google rankings , backlinks are a must. However, not all backlinks are going to help you. Some will be less valuable, which is why it is beneficial to use Backlink Audit Services to know exactly what your backlink history looks like and who is linking to your site. Any spammy sites can be removed. Good backlink practice is the key.
Waiting For The Long Game
SEO will help you increase search engine rankings positions, but it can take a lengthy amount of time for you to see results. This is why we always recommend that any brand doing SEO campaigns consider the benefits of Pay Per Click Management , PPC. Combined with a Paid Social Management campaign, running PPC campaigns enables you to rank for keywords above the organic traffic and start to build up authority and trust by being a familiar name. It is a must if you want to increase Google searches for your website.  [/vc_column_text][/vc_column][/vc_row]
FAQs
How Do I Get My Website On Top Of Google?
When looking at
how to get top Google search result
s, pay attention to the key factors and signals Google looks out for, starting with keywords and how relevant they are. Then, focus on SEO campaigns that match your goal of getting position 1.
How Does Google Rank My Website?
It is important to learn
how to rank websites in Google
search, as it helps you understand exactly what you need to do for your website. Google uses factors and signals to determine meaning, relevancy, quality, and more on your web page for the search query.
Why Should I Check My Google Ranking?
To get a
higher ranking
for certain keywords, you need to know where you are starting. Without being aware of where you are starting, it can be difficult to determine what SEO campaigns are working and which ones need to be altered. Plus, as SEO is such a long game, you need to know your progress throughout the entire time and how close you are to your end goal.
What Is My Google Ranking?
Your Google ranking is your position on the search engine results page. Page 1 of the search results page will usually hold positions 1-10, page 2, 11-20, page 3, 21-30, and so on. Ideally, you want to aim for anything on page 1 or 2. You can check this using a free tool.
Is It Possible To Rank Higher On Google?
Absolutely, it is. It will take a lot of hard work, commitment, and know-how, but you can boost your ranking by ensuring that you focus on the right keywords and include them in high-quality content. Other methods to help you rank higher include building up authority and being user-friendly.
How To Get My Business On Top Of Google Search With Content?
Content is going to play a big role. If you can hit the EAT requirements, you can earn a
better search engine ranking
. It is considered to be one of the top-ranking factors. Content enables you to build authority, increases traffic as you can rank for more keywords, and offers better engagement. Plus, if you write great content, you may earn a backlink from a high-authority site.
How To Increase Google Ranking With PPC?
PPC is a quick method of getting traffic and puts your brand in front of those looking for something relevant to your brand. How it helps your keyword rankings is by building up authority and trust. You are building awareness of your brand, and this brings about trust.
How to Increase Your Website Traffic
Lead Generation Strategies
View all Downloads
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How Coronavirus Has Impacted SEO
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Intelligence Hub. SEO Solutions. Reading Time: 9 minutes. Chapters. SEO Solutions. 1. Drop in Keyword Rankings and How to Fix It. 2. How to Increase Your Website Traffic. 3. 4. Lead Generation Strategies. 5. How To Increase Conversion Rates. Subscribe to our Newsletter. Share this guide. LinkedIn. Twitter. Facebook. Email. There’s no denying the internet has become a massive part of everyday life for many all over the globe. Need to find a local restaurant these days? Simply whip out your phone, do a Google search and discover all the restaurants near you with opening hours and star ratings. Need to compare the price of a pair of shoes? Google will be there, ready to save you time and money. Maybe you need to do some research. There’s no need to spend hours hunting for a book in the library anymore; Google is there to help too. Its convenience benefits the modern-day person by supplying them with the businesses and websites that are most relevant. However, search engines like Google are helping businesses like yours just as much as they are their search users. They are connecting a company with a new customer. How do they do this? The short answer is with keywords. If you have read our Knowledge Hub or explored our Managed SEO process, you will know that keywords play a vital role in SEO. However, as positive as keywords are, used incorrectly, they can be harmful to your website. Therefore, reading this latest SEO solutions guide is essential to ensure that keywords remain a help rather than a hindrance. This guide will start with the basics to ensure that you have extensive knowledge on the subject before letting you discover how search engines use keywords, why they are vital, and, most importantly, how to improve Google search rankings for your specific keywords. If you have been looking to improve Google rankings for your industry’s keywords, you are in the right place. What Are Keywords? Keywords are words or phrases that hold great significance. You may also hear them being referred to as search queries or SEO keywords within SEO. A keyword can be just one word or several that make up a long phrase. When it is the latter, it is called a long-tail keyword. As an example, a keyword could be “teapot.” The phrase “where to buy a teapot” is also a keyword. Why Are They Important To Google And Other Search Engines? When someone searches for something online, for instance, a teapot, they will enter keywords like the above examples. They expect relevant teapot results to show up, and the more specific they go with their search query, the more they expect this to be the case. Take a look at this example. Here are the top search results for the phrase “where to buy a teapot.” As you would expect, the top results are retailers selling teapots. They wouldn’t expect websites with a blog on how to use a teapot correctly, even though it is in the relevant industry. Search engines will determine what a website is about and whether it is relevant to the user by looking for keywords that match the search query. Google will then rank your website on the SERPs, displaying the top websites on the first page – this is where you want to be. These websites will be doing more than just having the relevant keyword on their website, though. They will be running SEO campaigns and working with SEO Experts to ensure they maintain their position. Getting to this position will take a lot of hard work and time, but keywords and how you use them are the foundation. How To Rank On Google. Of course, Google isn’t the only search engine available, but it is the most popular among people. There aren’t many brands out there that don’t want to rank on Google. Therefore, this article will focus on how to rank in Google for your keywords and how to boost websites on Google . To rank on Google, you need to consider your keywords, which, given the nature of this article, makes sense. Finding Keywords. Knowing what you want to rank for is essential, but you must target appropriate and relevant keywords that your customers are searching for. If you are carrying out this yourself, you will need to use a keyword research tool. This identifies just what is relevant and worthy of targeting. You will need to look at the following: Volume – How many times does your target audience search this keyword? Competition – How many competitors are already ranking for this, and will it be difficult to compete against them? Checking your competition is vital throughout the entire process of trying to improve website rankings . Your Domain Authority (DA) – Consider your DA. Do you have a good enough DA score that your chosen keywords will do well? Relevance – How relevant is it to your own brand and website? Don’t rank for the keyword “hairdressers” if you are a company selling forklifts. Now, look at the intent. You have 4 types of keyword intent. This includes informational, commercial, transactional, and navigational. Knowing the intent of a keyword is vital and will help you narrow down your options and ensure that you rank for the keyword. Google will establish the intent behind the user’s query and return results that match that, so you can’t skip this step. Deciding On Keywords. When deciding on keywords, don’t just stick to one. Target many at once. You can use the initial keyword you’ve found and grow it into 1000s of long-tail keywords. If you choose a strong seed keyword, this can work in your favour. How Does Google Rank Search Results. Google will sort through billions of web pages to ensure it finds the most relevant and high-quality results for the user in a matter of seconds. They want to keep their users happy and using their service by supplying them with the answer to their query on that first page, ideally. Therefore, the websites here usually get the most traffic. To be here, though, there are specific factors and signals that Google looks out for: Keywords relevance. Usability of your page. Expertise. Location. Settings. Freshness of content. When it comes to how Google will return its website ranking list for search queries, Google will look at the meaning, relevance, quality, usability, and context as key factors for any search term. It is important to remember that Google doesn’t expect you to have exact matches to the search queries to rank all the time. For example, Google could still display your web page if they understand that the words and intent are related, such as using a different synonym within a long phrase like “adjust” instead of “change.” Some keywords and intent will highlight to Google’s system that the user is expecting more images or if they are searching for trending keywords that they want more current information. Therefore, what shows up would be the websites with the most up-to-date content. If your web page hits the relevancy signal (e.g., contains the keywords as the search query), is considered high-quality, meets their EAT requirements, and has a mobile-friendly website, then your Google rank page is more likely. How To Boost Your Google SEO Ranking. Now that you know how to get a site ranking Google position for keywords, now is the time to learn how to improve Google search rankings . Whether you want to improve a keyword rank from page 3 to 2 or move from position 4 to position 1, the best thing you can do is get in touch with experts. Check out our Enterprise SEO Services – we have extensive knowledge that will help you improve search engine rankings. Step 1: Check Your Ranking. If you have been questioning, “ where does my website rank on Google , and how do I find this out?” but are concerned that it will involve lots of scrolling and careful searching, the good news is you don’t have to. Thanks to free tools, website owners can easily check the ranking of a website for a specific keyword. Enter your keyword and your website and check your ranking . If you use our SEO Auditing Services , we can not only determine your position but also suggest relevant updates to boost your rankings. Whenever a client comes to us asking, “ where does my site rank ” many are left disappointed, so being able to offer solutions and carry these out and change that disappointment to joy is something we love. The website ranking Google gives you for just the inclusion of the relevant terms may not be what you were hoping for. Instead, you want to put your brand in front of search users, which means you need to be aiming for page 1. Step 2: Create Dazzling Content Around Your Keywords. Once you have your keywords ready to go, creating content around these is essential. You don’t have to worry about being able to create this yourself, though, as we have a team of incredible content writers at your disposal if you select our Content Writing and Blog Writing Services . For a higher search engine ranking , you will need to research your keywords to ensure that you have the right intent on them. As you create the content, you must ensure it fits the user’s requirements. Content needs to be readable and flow well, and you must endeavour to include resource links from reputable sites to boost credibility. Don’t just stick to one type of content if you can, but if there is a preferred type of content, make sure to use it most frequently. You can include videos and images (in fact, this is highly encouraged if you want to improve SEO on Google SERPs). These images should contain ALT text. Other high-quality content on the top Google ranking positions will also: Have a solid structure to their piece with an introduction that draws in readers or viewers. Have a catchy title. Vary content patterns (a bullet point list helps break up chunks of text) Include internal and external links. Be updated regularly. Remember, the longer you can keep your user on your web page, the more advantageous. Google will favour you more than your competitors, so doing all this will help ensure this happens. If you engage in our CRO Services , you can be certain that your efforts are paying off and visitors are clicking on your site and engaging with it. Step 3: Time To Optimise. With content created, you will need to work on your on-page SEO to improve search engine ranking . A top website ranking on Google will not have skipped this step. You need to optimise your title tags, meta descriptions, and header tags. In addition, to ensure that you increase search engine ranking positions for your keywords, you need to be taking it to the next level by: Creating a sitemap. Improving site structure. Adding security to your website (e.g., HTTPS) Improving your page speed. Gaining backlinks. Step 4: Link Building. To increase Google ranking s, you need to think beyond your actual website and think about the backlinks. In fact, within any how to improve Google ranking guide, you will see that link building plays a vital role. As a Link Building Agency , we know a thing or two about how to do this successfully. Our Blogger Outreach Service can do all the hard work for you, allowing you to reap the rewards. How does this help improve my Google ranking , you ask? First, it benefits you by boosting brand visibility and DA, as well as increasing your referral traffic and the credibility of your website, all of which improve your search engine ranking. If you are looking at how to improve Google rankings , backlinks are a must. However, not all backlinks are going to help you. Some will be less valuable, which is why it is beneficial to use Backlink Audit Services to know exactly what your backlink history looks like and who is linking to your site. Any spammy sites can be removed. Good backlink practice is the key. Waiting For The Long Game. SEO will help you increase search engine rankings positions, but it can take a lengthy amount of time for you to see results. This is why we always recommend that any brand doing SEO campaigns consider the benefits of Pay Per Click Management , PPC. Combined with a Paid Social Management campaign, running PPC campaigns enables you to rank for keywords above the organic traffic and start to build up authority and trust by being a familiar name. It is a must if you want to increase Google searches for your website.  [/vc_column_text][/vc_column][/vc_row] FAQs. How Do I Get My Website On Top Of Google? When looking at. how to get top Google search result. s, pay attention to the key factors and signals Google looks out for, starting with keywords and how relevant they are. Then, focus on SEO campaigns that match your goal of getting position 1. How Does Google Rank My Website? It is important to learn. how to rank websites in Google. search, as it helps you understand exactly what you need to do for your website. Google uses factors and signals to determine meaning, relevancy, quality, and more on your web page for the search query. Why Should I Check My Google Ranking? To get a. higher ranking. for certain keywords, you need to know where you are starting. Without being aware of where you are starting, it can be difficult to determine what SEO campaigns are working and which ones need to be altered. Plus, as SEO is such a long game, you need to know your progress throughout the entire time and how close you are to your end goal. What Is My Google Ranking? Your Google ranking is your position on the search engine results page. Page 1 of the search results page will usually hold positions 1-10, page 2, 11-20, page 3, 21-30, and so on. Ideally, you want to aim for anything on page 1 or 2. You can check this using a free tool. Is It Possible To Rank Higher On Google? Absolutely, it is. It will take a lot of hard work, commitment, and know-how, but you can boost your ranking by ensuring that you focus on the right keywords and include them in high-quality content. Other methods to help you rank higher include building up authority and being user-friendly. How To Get My Business On Top Of Google Search With Content? Content is going to play a big role. If you can hit the EAT requirements, you can earn a. better search engine ranking. . It is considered to be one of the top-ranking factors. Content enables you to build authority, increases traffic as you can rank for more keywords, and offers better engagement. Plus, if you write great content, you may earn a backlink from a high-authority site. How To Increase Google Ranking With PPC? PPC is a quick method of getting traffic and puts your brand in front of those looking for something relevant to your brand. How it helps your keyword rankings is by building up authority and trust. You are building awareness of your brand, and this brings about trust. How to Increase Your Website Traffic. Lead Generation Strategies. View all Downloads. Downloads. SEO. How Coronavirus Has Impacted SEO. Download Guide →. View Learning Zone. Online Guides. GA4 Reporting Guide: Steps To Take. SEO. View guide →. Ultimate SEO Audit Checklist. SEO. View guide →. Ultimate Guide to International SEO Strategy. SEO. View guide →. What Is Google Analytics 4 (GA4) & Everything You Need To Know. SEO. View guide →. How To Increase Conversion Rates. SEO Solutions. View guide →. What Metrics to Use to Measure SEO Performance. SEO. View guide →. Ultimate List of SEO Tools. SEO. View guide →. What Is UX Design? Resources. View guide →.