The incredible ways to get SEO traffic without ever ranking
Raw Text
Articles
Resources
Tech Talks (New!)
Industry
SEO What is SEO SEO Checklist Search Engines International SEO Google Algorithm Updates Google Ranking Factors Content SEO Link Building Social Media SEO Site Architecture Image SEO
PPC Adwords Tips Paid Search Marketing PPC Tips Landing Pages Display Advertising Twitter Ads Facebook Ads Adwords Features Paid Social Media Remarketing/Retargeting Quality Score PPC Strategy CTR PPC Management/Software/Tools Competitor Analysis – PPC
Analytics Guide to Google Analytics GA Events GA Reports SEO Analytics
Social
Local Local SEO Tips Local SEO for Small Business
Mobile Accelerated Mobile Pages (AMP) Mobile Attribution
Video Video SEO Video Optimisation
Content
Development
More
search search
menu
News & Insights keyboard_arrow_down
Resources
Courses
Industry
SEO
What is SEO
SEO Checklist
Search Engines
International SEO
Google Algorithm Updates
Google Ranking Factors
Content SEO
Link Building
Social Media SEO
Site Architecture
Image SEO
PPC
Adwords Tips
Paid Search Marketing
PPC Tips
Landing Pages
Display Advertising
Twitter Ads
Facebook Ads
Adwords Features
Paid Social Media
Remarketing/Retargeting
Quality Score
PPC Strategy
CTR
PPC Management/Software/Tools
Competitor Analysis – PPC
Analytics
Guide to Google Analytics
GA Events
GA Reports
SEO Analytics
Social
Local
Local SEO Tips
Local SEO for Small Business
Mobile
Accelerated Mobile Pages (AMP)
Mobile Attribution
Video
Video SEO
Video Optimisation
Content
Development
Information
About SEW
Contact SEW
Submit an article
Advertise on SEW
Site Map
Content & Licensing
Privacy Policy
Cookie Policy
Website Terms of Use
ClickZ
Fospha
Follow us
SEO
Did you know that there are ways to get to the top of Google without ranking your own site? You can still get lots of good organic traffic using alternative methods, as our experts explain
Sponsored by
Daniel Tannenbaum | Sponsored
June 8, 2023
SEO
Let’s face it, when it comes to generating traffic online, the quality of SEO traffic is unbeatable.
When you compare it to other online traffic sources including PPC, affiliates, emails and SMS, you typically find that when it comes to average time on site, low bounce rates and conversion rates,  SEO reigns supreme. Those navigating through SEO organic search are typically taking their time and making informed and more careful decisions – this is what leads to higher converting and more qualified customers.
The barrier though with SEO is that it can take several months, or even years, and incredible expertise to gain positions in the top search results on Google. However, just because you do not rank at the top of Google, doesn’t mean that you cannot have access to the best quality SEO traffic and even take up multiple positions – without even ranking your own website.
In this piece, we speak to some industry experts and startups to understand how you can access SEO traffic whether your site ranks or not.
Check who is on page 1 already
You might think that doing SEO for your company means optimizing your own website and getting it to rank, but why not consider who is already on page 1 and if you can partner with them in some way. From price comparison sites, news sites or just individual brands, there may be a way to help them monetize their traffic or collaborate in some way.
Related Content
SEO How Chat GPT is changing SEO
“As a broker, we are a lot freer to do SEO than other big brands and institutions,” explains Justine Gray, founder of online mortgage broker, Deedle .
“Big companies and banks are very nervous and bound by compliance to throw lots of content on their site and make regular updates. But for a small team like us, this is very easy.”
“In some ways, we have a better shot at getting to page 1 than a big corporate company – and as a result, we get companies of all sizes trying to partner with us. They may find that there are too many internal barriers to do good SEO for themselves, but we are open to collaboration.”
Using top 10 lists
“Top 10 lists have a very powerful ranking edge on Google,” explains Sithara Ranasinghe, co-founder of health insurance site, MediCompare .
“There are certain industries where Google really favours top 10 lists over a traditional site. If you were to search for anything related to casinos or something techie like email marketing or best softwares, you won’t typically find individual sites on page 1, but rather review sites or accumulator sites that list 10 different options.”
“I think Google likes this more impartial offering to a customer and the ability to see and compare different products. So, if you are a new entry to the market or looking to get SEO traffic, you should simply approach someone who already ranks on page 1 with a top 10 list or try to create one through a high domain authority site.”
Resources
Analytics The 2023 B2B Superpowers Index
Analytics Data Analytics in Marketing
Digital Marketing The Third-Party Data Deprecation Playbook
Digital Marketing Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study
“There are sites that are very good at this like CNet and Forbes who leverage their authority and strong domain – and there is no reason why you cannot have multiple listings on page 1 and clean up on the SEO traffic, regardless of where you rank.”
Using price comparison sites
Price comparison sites for products like mortgages, credit cards, hotel bookings, travel insurance and even tech have become huge in the last decade.
“Being a price comparison site can be an advantage with Google,” explains Mark Gomer of Proper Finance. “You target so many products and can gain backlinks across multiple industries and also benefit from people shopping around which increases your overall user time on the site.”
“When implemented well, you may rank really well for some products, but not others, but ultimately you can focus your energy on where you do.”
“If we have a strong position on Google for something like mortgages or secured loans , we could potentially work with 50 or 100 companies to help customers to compare the best rates – who all get access to SEO traffic, even if they don’t rank anywhere.”
Leveraging news sites with high domains
There are so many SEO factors to contend with, such as good technical optimization, site speed and quality content. But sometimes having a good backlog of backlinks and high domain authority is the fastest and simplest way to rank on Google and get to page 1 for key terms.
“When you look at major news sites, these are typically link magnets because of their authority – and they often scoop up lots of links from other authorities such as schools, universities, councils and governments,” explains Richard Allan, founder of funding platform, Capital Bean.
“So, when you create a landing page on your own site, you may have to wait months or years to build up authority – or you may never rank at all. But if you took this landing page, with all the right keywords and intent-driven content and placed this article on a major news site like SF Gate or Forbes, you can sometimes rank for this very quickly by leveraging their domain authority.”
“If you take some less competitive industries or more bespoke long tail keywords, they may not be used to having a site with a domain authority of 60 or 70 on page 1 and when you come in with a fresh article, you get the quick indexability of being a news site and can often get to page 1 within one day simply because it is on Google News.”
Concluding thoughts
SEO traffic is incredibly good quality and sought after, but as any SEO professional will tell you: it takes a long time to achieve and does not always last forever.
But as discussed by our experts, ranking on Google does not necessarily just have to be your own website. By seeing who is on page 1 and using sites with high domain authorities to include your company, you can take up multiple positions. And given the fluctuations of Google, you can use these techniques to always have some kind of presence on page 1 at any given time.
We leave you with one final question: Why take one position on page 1 when you can have several?
Comments are closed.
More about:
Get the Latest daily news and insights about search engine marketing, SEO and paid search.
Get the Latest daily news and insights about search engine marketing, SEO and paid search.
Sign up
Resources
Analytics The 2023 B2B Superpowers Index The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to success. It is the indispensable guide for B2B marketers to deliver world-class experiences and keep pace with the dynamic environment. Download Now
Analytics Data Analytics in Marketing The ClicData survey found that various challenges exist that prevent organizations from achieving such gains. These challenges included inaccessible data formats and limited flexibility in displaying data in dashboards. Download Now
Digital Marketing The Third-Party Data Deprecation Playbook The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now
Digital Marketing Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now
Resources
The 2023 B2B Superpowers Index
whitepaper | Analytics The 2023 B2B Superpowers Index
2w
Data Analytics in Marketing
whitepaper | Analytics Data Analytics in Marketing
2m
The Third-Party Data Deprecation Playbook
whitepaper | Digital Marketing The Third-Party Data Deprecation Playbook
9m
Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study
whitepaper | Digital Marketing Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study
10m
Related Articles
How Chat GPT is changing SEO
SEO How Chat GPT is changing SEO
2m
Daniel Tannenbaum | Sponsored
Optimize Google’s new Interaction to Next Paint metric
Analytics Optimize Google’s new Interaction to Next Paint metric
3m
Debugbear
Five video optimization tips to help boost your landing page conversions
Digital Marketing Five video optimization tips to help boost your landing page conversions
6m
Ann Smarty
Seven huge, yet common SEO mistakes to avoid in 2023
Digital Marketing Seven huge, yet common SEO mistakes to avoid in 2023
6m
Jacob McMillen
Seven tips to optimize page speed in 2023
Content Seven tips to optimize page speed in 2023
6m
Debugbear
Five things you need to know about content optimization in 2023
Content Five things you need to know about content optimization in 2023
6m
Jim Yu
Three must-have GA4 SEO reports you can build in under 30 minutes
SEO Three must-have GA4 SEO reports you can build in under 30 minutes
7m
Mary Owusu
Is your SEO performance a dumpster fire? Here’s how to salvage it
Content Is your SEO performance a dumpster fire? Here’s how to salvage it
7m
Kris Jones
Go to mobile version
Subscribe to the latest news & insights
Industry
SEO
PPC
Local
Mobile
Video
Analytics
Social
Content
Development
Information
About SEW
Contact SEW
Submit an article
Advertise on SEW
Site Map
Content & Licensing
Privacy Policy
Cookie Policy
Website Terms of Use
ClickZ
Fospha
Follow us
Powered By
Single Line Text
Articles. Resources. Tech Talks (New!) Industry. SEO What is SEO SEO Checklist Search Engines International SEO Google Algorithm Updates Google Ranking Factors Content SEO Link Building Social Media SEO Site Architecture Image SEO. PPC Adwords Tips Paid Search Marketing PPC Tips Landing Pages Display Advertising Twitter Ads Facebook Ads Adwords Features Paid Social Media Remarketing/Retargeting Quality Score PPC Strategy CTR PPC Management/Software/Tools Competitor Analysis – PPC. Analytics Guide to Google Analytics GA Events GA Reports SEO Analytics. Social. Local Local SEO Tips Local SEO for Small Business. Mobile Accelerated Mobile Pages (AMP) Mobile Attribution. Video Video SEO Video Optimisation. Content. Development. More. search search. menu. News & Insights keyboard_arrow_down. Resources. Courses. Industry. SEO. What is SEO. SEO Checklist. Search Engines. International SEO. Google Algorithm Updates. Google Ranking Factors. Content SEO. Link Building. Social Media SEO. Site Architecture. Image SEO. PPC. Adwords Tips. Paid Search Marketing. PPC Tips. Landing Pages. Display Advertising. Twitter Ads. Facebook Ads. Adwords Features. Paid Social Media. Remarketing/Retargeting. Quality Score. PPC Strategy. CTR. PPC Management/Software/Tools. Competitor Analysis – PPC. Analytics. Guide to Google Analytics. GA Events. GA Reports. SEO Analytics. Social. Local. Local SEO Tips. Local SEO for Small Business. Mobile. Accelerated Mobile Pages (AMP) Mobile Attribution. Video. Video SEO. Video Optimisation. Content. Development. Information. About SEW. Contact SEW. Submit an article. Advertise on SEW. Site Map. Content & Licensing. Privacy Policy. Cookie Policy. Website Terms of Use. ClickZ. Fospha. Follow us. Twitter. Facebook. LinkedIn. SEO. Did you know that there are ways to get to the top of Google without ranking your own site? You can still get lots of good organic traffic using alternative methods, as our experts explain. Sponsored by. Daniel Tannenbaum | Sponsored. June 8, 2023. SEO. Let’s face it, when it comes to generating traffic online, the quality of SEO traffic is unbeatable. When you compare it to other online traffic sources including PPC, affiliates, emails and SMS, you typically find that when it comes to average time on site, low bounce rates and conversion rates,  SEO reigns supreme. Those navigating through SEO organic search are typically taking their time and making informed and more careful decisions – this is what leads to higher converting and more qualified customers. The barrier though with SEO is that it can take several months, or even years, and incredible expertise to gain positions in the top search results on Google. However, just because you do not rank at the top of Google, doesn’t mean that you cannot have access to the best quality SEO traffic and even take up multiple positions – without even ranking your own website. In this piece, we speak to some industry experts and startups to understand how you can access SEO traffic whether your site ranks or not. Check who is on page 1 already. You might think that doing SEO for your company means optimizing your own website and getting it to rank, but why not consider who is already on page 1 and if you can partner with them in some way. From price comparison sites, news sites or just individual brands, there may be a way to help them monetize their traffic or collaborate in some way. Related Content. SEO How Chat GPT is changing SEO. “As a broker, we are a lot freer to do SEO than other big brands and institutions,” explains Justine Gray, founder of online mortgage broker, Deedle . “Big companies and banks are very nervous and bound by compliance to throw lots of content on their site and make regular updates. But for a small team like us, this is very easy.” “In some ways, we have a better shot at getting to page 1 than a big corporate company – and as a result, we get companies of all sizes trying to partner with us. They may find that there are too many internal barriers to do good SEO for themselves, but we are open to collaboration.” Using top 10 lists. “Top 10 lists have a very powerful ranking edge on Google,” explains Sithara Ranasinghe, co-founder of health insurance site, MediCompare . “There are certain industries where Google really favours top 10 lists over a traditional site. If you were to search for anything related to casinos or something techie like email marketing or best softwares, you won’t typically find individual sites on page 1, but rather review sites or accumulator sites that list 10 different options.” “I think Google likes this more impartial offering to a customer and the ability to see and compare different products. So, if you are a new entry to the market or looking to get SEO traffic, you should simply approach someone who already ranks on page 1 with a top 10 list or try to create one through a high domain authority site.” Resources. Analytics The 2023 B2B Superpowers Index. Analytics Data Analytics in Marketing. Digital Marketing The Third-Party Data Deprecation Playbook. Digital Marketing Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study. “There are sites that are very good at this like CNet and Forbes who leverage their authority and strong domain – and there is no reason why you cannot have multiple listings on page 1 and clean up on the SEO traffic, regardless of where you rank.” Using price comparison sites. Price comparison sites for products like mortgages, credit cards, hotel bookings, travel insurance and even tech have become huge in the last decade. “Being a price comparison site can be an advantage with Google,” explains Mark Gomer of Proper Finance. “You target so many products and can gain backlinks across multiple industries and also benefit from people shopping around which increases your overall user time on the site.” “When implemented well, you may rank really well for some products, but not others, but ultimately you can focus your energy on where you do.” “If we have a strong position on Google for something like mortgages or secured loans , we could potentially work with 50 or 100 companies to help customers to compare the best rates – who all get access to SEO traffic, even if they don’t rank anywhere.” Leveraging news sites with high domains. There are so many SEO factors to contend with, such as good technical optimization, site speed and quality content. But sometimes having a good backlog of backlinks and high domain authority is the fastest and simplest way to rank on Google and get to page 1 for key terms. “When you look at major news sites, these are typically link magnets because of their authority – and they often scoop up lots of links from other authorities such as schools, universities, councils and governments,” explains Richard Allan, founder of funding platform, Capital Bean. “So, when you create a landing page on your own site, you may have to wait months or years to build up authority – or you may never rank at all. But if you took this landing page, with all the right keywords and intent-driven content and placed this article on a major news site like SF Gate or Forbes, you can sometimes rank for this very quickly by leveraging their domain authority.” “If you take some less competitive industries or more bespoke long tail keywords, they may not be used to having a site with a domain authority of 60 or 70 on page 1 and when you come in with a fresh article, you get the quick indexability of being a news site and can often get to page 1 within one day simply because it is on Google News.” Concluding thoughts. SEO traffic is incredibly good quality and sought after, but as any SEO professional will tell you: it takes a long time to achieve and does not always last forever. But as discussed by our experts, ranking on Google does not necessarily just have to be your own website. By seeing who is on page 1 and using sites with high domain authorities to include your company, you can take up multiple positions. And given the fluctuations of Google, you can use these techniques to always have some kind of presence on page 1 at any given time. We leave you with one final question: Why take one position on page 1 when you can have several? Comments are closed. More about: Get the Latest daily news and insights about search engine marketing, SEO and paid search. Get the Latest daily news and insights about search engine marketing, SEO and paid search. Sign up. Resources. Analytics The 2023 B2B Superpowers Index The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to success. It is the indispensable guide for B2B marketers to deliver world-class experiences and keep pace with the dynamic environment. Download Now. Analytics Data Analytics in Marketing The ClicData survey found that various challenges exist that prevent organizations from achieving such gains. These challenges included inaccessible data formats and limited flexibility in displaying data in dashboards. Download Now. Digital Marketing The Third-Party Data Deprecation Playbook The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now. Digital Marketing Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now. Resources. The 2023 B2B Superpowers Index. whitepaper | Analytics The 2023 B2B Superpowers Index. 2w. Data Analytics in Marketing. whitepaper | Analytics Data Analytics in Marketing. 2m. The Third-Party Data Deprecation Playbook. whitepaper | Digital Marketing The Third-Party Data Deprecation Playbook. 9m. Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study. whitepaper | Digital Marketing Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study. 10m. Related Articles. How Chat GPT is changing SEO. SEO How Chat GPT is changing SEO. 2m. Daniel Tannenbaum | Sponsored. Optimize Google’s new Interaction to Next Paint metric. Analytics Optimize Google’s new Interaction to Next Paint metric. 3m. Debugbear. Five video optimization tips to help boost your landing page conversions. Digital Marketing Five video optimization tips to help boost your landing page conversions. 6m. Ann Smarty. Seven huge, yet common SEO mistakes to avoid in 2023. Digital Marketing Seven huge, yet common SEO mistakes to avoid in 2023. 6m. Jacob McMillen. Seven tips to optimize page speed in 2023. Content Seven tips to optimize page speed in 2023. 6m. Debugbear. Five things you need to know about content optimization in 2023. Content Five things you need to know about content optimization in 2023. 6m. Jim Yu. Three must-have GA4 SEO reports you can build in under 30 minutes. SEO Three must-have GA4 SEO reports you can build in under 30 minutes. 7m. Mary Owusu. Is your SEO performance a dumpster fire? Here’s how to salvage it. Content Is your SEO performance a dumpster fire? Here’s how to salvage it. 7m. Kris Jones. Go to mobile version. Subscribe to the latest news & insights. Industry. SEO. PPC. Local. Mobile. Video. Analytics. Social. Content. Development. Information. About SEW. Contact SEW. Submit an article. Advertise on SEW. Site Map. Content & Licensing. Privacy Policy. Cookie Policy. Website Terms of Use. ClickZ. Fospha. Follow us. Twitter. Facebook. LinkedIn. Powered By.